The early 60s pop music scene comes alive at the Broadhurst Theatre in the new musical Baby It’s You! Centering on the career of Florence Greenberg (Tony winner Beth Leavel), who became one of the music world’s first female producers and record label founders, the show traces the origins of the Shirelles and other stars of the era. We’ve got a first look at this colorful production (check out Broadway newcomer Lizz Wolf's period-perfect costumes!), which opens on April 27. Click through our photo gallery, then twist and shout your way to 44th Street to see Baby It’s You!