Trey Parker and Matt Stone, the creators of South Park and The Book of Mormon, will launch their own production company called Important Studios. The company will look to build on the duo's success across film, TV, theater and digital platforms. Important Studios plans to create new content across different media, and expand distribution of Parker and Stone's work worldwide.
"Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves," said Parker and Stone. "We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity."
Important Studios is being formed with The Raine Group, a boutique merchant bank focused exclusively on entertainment, digital media and sports. The new venture will consolidate Parker and Stone’s creative work and future projects into one company.
Parker and Stone are the co-creators and executive producers of the long-running South Park, which began airing in 1997 and has won four Emmy Awards as well the Peabody Award. They are also the co-creators, along with Avenue Q's Robert Lopez, of the hit musical The Book of Mormon, which received nine Tony Awards in 2011, including Best Musical.
With Important Studios, Parker and Stone are poised to finance and market their own TV, movie and theater endeavors, and more importantly for the duo, they’ll retain more power than they would in a typical studio system.