Broadway.com Summer Camp, Day 31! Beauty Pageant Bernadette Peters' Bra Adds Shaping, Not Inches

Each day for the last 31 days, we’ve scoured the internet to find the campiest, craziest, wildest—and did we mention campiest?—videos for your viewing pleasure. We smoked pot with Bea Arthur, we rumbled with Cher, we went back to high school with Jessica Simpson, we entered a beauty pageant with "Kristi" Chenoweth, we threw rocks in Central Park with Cleo Laine, we went to the Super Bowl with Babs and so much more. But alas, summer is over and it's time to return to the boring world of reality. Put on your gaudy bathing suit and dive in for one final dip in the pool of camp. See you next summer!



WHY WE LOVE IT
Because it’s basically Mad Men meets Broadway! In the late '60s, before she became the Tony-winning Broadway superstar she is now, Bernadette Peters took to the small screen...to sell Playtex bras. Abigail S., who sent in this Summer Camp entry, gushes, “I love that Bernadette Peters looks exactly the same today as she does here, in a time when she could get away with having a random character name like Helen. What’s her secret? Is it the bra?” We love it too, but we have to wonder: why hasn’t this historic moment in TV advertising history paved the way for other Broadway stars? Let’s get Playboy cover-girl Laura Benanti to do a Victoria’s Secret spot! Or fashion model Aaron Tveit for Calvin Klein!

LOOK OUT FOR...
00:26. Oh, Helen! You won! Must have been your performance of “Art is Calling for Me (The Prima Donna Song).”

MOST GIF-ABLE MOMENT


OVERALL CAMP FACTOR
Solid 10s across the board. Cross our hearts with stretch and hope to die. We’re not padding this score. Not even slightly.