A New Tribe Launches a New Ad Campaign for Hair

As a new Tribe prepares to take the stage on March 9 in the Broadway revival of Hair, the show is prepping a colorful new ad campaign designed to turn the transition into a celebration. The spots will feature a mix of incoming cast members and a few current Hair actors who'll be staying in NYC rather than crossing the pond to appear in the London production. Broadway.com followed the Hair crew downtown to Splashlight Studios to watch them (literally) leap for joy for photographer Josh Lehrer as the Tony-winning musical heads into its second year.