Great White Way Titans The Shuberts May Add New Venue to Their Broadway Domain

Will the Shubert Organization (known in the biz as "The Shuberts") add another flashing marquee to their Broadway landscape? The bigwig theater owners are in talks to do just that, according to the New York Post.

The proposed plan is to build a new, 1,500 seat Broadway theater from the ground up between West 45th and 46th Street, between the Imperial Theatre and Frankie & Johnnie’s Steakhouse. Currently, a pop-up vendor market occupies the space, which the Shuberts own. The venture’s reported cost comes in at $150 million.

The new addition would mark the 18th Broadway house to don the Shubert emblem, joining such theaters as the Imperial, the Majestic and the Winter Garden. Outside of the Great White Way, they own the Forrest Theatre in Philadelphia and the Little Shubert off-Broadway. In July, Broadway.com reported that the Shubert Organization was in negotiations to buy off-Broadway’s New World Stages complex.

Broadway.com has reached out to a representative from the Shubert Organization; they decline to comment at this time.