If you’re a Broadway fan reading this story, you’re not alone! According to statistics of theatergoing habits gathered by The Broadway League, Broadway.com is the number one place for theater fans to find out information on Broadway, beating out sources like The New York Times, television, personal recommendations and every other theater-related website.
Every year the League surveys Broadway theatergoers to create an extensive report titled The Demographics of the Broadway Audience. In the just-released 2009-2010 report, when asked the question “Where do you look for theater information?” 35.9% of responders (out of 6,100 surveys) chose Broadway.com. “Personal recommendation,” or word of mouth from friends and family, was the second most chosen answer, earning 32.4%.
Of press sources, The New York Times was the second-highest source, chosen by 30.1% of responders. Other notable outlets on the list include The New Yorker (9.5%), New York Magazine (8.8%), Time Out New York (6.8%), The Wall Street Journal (4.4%), Newsday (3%), The New York Post (2.8%) and The Daily News (2.5%).
"I am thrilled that Broadway.com delivers great service to theatergoers and keeps them engaged," Broadway League Executive Director Charlotte St. Martin told Broadway.com. "We want to make Broadway more accessible to the entire country, and we are. The Internet is a big part of that."
Broadway.com was the clear frontrunner of online resources, receiving almost three times the responses of any other website.