Mamma Mia! Producer Judy Craymer on Board for Spice Girls Musical

Mamma Mia! producer Judy Craymer is expanding her girl power empire to include a stage musical, Viva Forever, based on the songs of ‘90s sensation the Spice Girls. As we previously reported, the show will celebrate the band and its music.

Craymer is partnering with Simon Fuller’s new XIX company, the Spice Girls and Universal Music for the endeavor. Press materials for the new musical stress that it is “not a tribute show, but it will harness the distinct personality of the Spice Girls to create a musical that celebrates the energy and excitement of the biggest girl-band of all time.”

The Spice Girls—Geri Halliwell (Ginger Spice), Victoria Beckham (Posh Spice), Melanie Brown (Scary Spice), Emma Bunton (Baby Spice) and Melanie Chisholm (Sporty Spice)—formed in 1994, after a management team placed an ad in The Stage trade paper looking for girls to audition for the group. With hits like "Wannabe," "Say You'll Be There" and "Spice Up Your Life," they went on to become one of the most successful girl groups of all time with total record sales around 75 million. They have received many awards, including four Brits, three American Music Awards, three MTV Europe Music Awards, three World Music Awards and one MTV Video Music Award.

“I’m delighted that Simon Fuller and the Spice Girls are so supportive of the idea of Viva Forever, producer Craymer said in a statement. “I want to create a unique celebration of the band and its music, with its own flavor and joyful message. It is important to me that the excitement, style and humor of the Spice Girls is well represented on stage.

The musical aims to open in London in two or three years, a spokesperson told Broadway.com