'Hold My 'Stones!' Rock of Ages Star Mitch Jarvis is New Beer Mascot Keith Stone

Attention beer drinkers and boob-tube lovers: You'll be seeing a lot of stage vet Mitchell Jarvis in the coming months. The Broadway player has spun his absurd Jack Black-style narrator from current breakout show Rock of Ages into an equally outrageous commercial gig as Keystone Light's new spokescharacter, Keith Stone. Jarvis' bro-tastic, white-trash Stone is already being aired in one popular commercial spot, with a second to be released shortly. Keith Stone's reign won't stop there, either. According to a press relase from Keystone, the brand is working with online comedy content shop Funny or Die to develop more sketches for the ad campaign, and will supplement their television slots with radio and digital material as well. Clearly, this is a gig Jarvis can raise a glass to. (No word on whether the Brooks Atkinson Theatre will begin selling Keystone Light to Rock of Ages patrons.)

Watch the video to see Keith Stone's television debut.