Rose Hemingway to Succeed in Business with Daniel Radcliffe on Broadway

Rose Hemingway will join Daniel Radcliffe in the upcoming Broadway revival of How to Succeed in Business Without Really Trying, according to the U.K.’S Daily Mail. As previously reported, the Rob Ashford-directed revival is eyeing a 2011 opening.

Hemingway, who hails from Philadelphia (and is no relation to the famous author) will play the role of secretary Rosemary Pilkington, Radcliffe's love interest in the show. The actress' theater credits include Mamma Mia! on tour and Parade in Los Angeles.

How to Succeed in Business Without Really Trying features a book by Abe Burrows, Jack Weinstock and Willie Gilbert and a score by Frank Loesser. The show centers on a young window-cleaner, J. Pierrepont Finch, who begins a meteoric rise from the mail-room to Vice President of Advertising at the World-Wide Wicket Company. Finch’s unorthodox and morally questionable business practices jeopardize not only his career but also his romance with secretary Rosemary Pilkington.

How to Succeed originally opened on Broadway in October 1961 starring Robert Morse. The show won seven Tonys and became one of only nine musicals to win the Pulitzer Prize for Drama.

The 2011 revival of How to Succeed will be produced by Broadway Across America (John Gore, Thomas B. McGrath, Beth Williams), Craig Zadan and Neil Meron, the team behind Ashford’s current Broadway revival of Promises, Promises.