Broadway Ad Guru Drew Hodges on From Rent to Revolution, Our Pick for Best Theater Book of 2016

Broadway advertising exec Drew Hodges has pushed Broadway artwork for over 20 years, spearheading some of the most iconic campaigns in recent memory. Finally, this year he shared some of the secrets of his success in On Broadway: From Rent to Revolution, our pick for the #1 book of 2016. This coffee table must-have from Rizzoli Publications digs into the back story on 89 theatrical smashes, flops and in-betweens starting with Rent and ending with Hamilton. Along the way, Hodges introduces you to all of the players who collaborate on shows: the stars, the producers, the writers, the photographers, the designers and all of the talents that make SpotCo, the ad agency that Hodges founded, one of the most well-respected shops around. What we especially love are all of the unused posters he shares along the way, many of which are honestly more striking than the final products. Be sure to wrap up this peek into the mind of a creative genius for the theater lover on your Christmas list!

Broadway.com recently chatted with Hodges about the book and his career for our Building Broadway series.