Cohen, the London-born star of TV's Da Ali G Show, is currently starring in Borat, which took in $67 million in its first two weeks of release. In the largely improvised film, Cohen plays a hilariously racist and sexist citizen of Kazakhstan who travels around America interacting with ordinary people who have no idea that they are part of an elaborate joke. Cohen has reportedly signed on to create a movie around another of his Ali G Show characters, Austrian fashion reporter Bruno. He had a featured role as French racecar driver Jean Girard in the summer hit Talladega Nights and voiced the role of Julien in two Madagascar animated films.